Style guide

Writing for the web

Sentence case by default
When creating a link, don’t include the terminal punctuation
When creating a link, ensure the text describes the action of clicking the link or the destination of the link
Punctuation goes inside the quotation marks for complete sentences; otherwise it goes outside, in the UK style.
Oxford comma: This, that, and the other.
Em dashes: Format them—like this—with no spaces on either side.
En Dashes: Used to denote a range, such as January 10–16.