Style guide

Writing for the web

  • Sentence case by default
  • When creating a link, don’t include the terminal punctuation
  • When creating a link, ensure the text describes the action of clicking the link or the destination of the link
  • Punctuation goes inside the quotation marks for complete sentences; otherwise it goes outside, in the UK style.
  • Oxford comma: This, that, and the other.
  • Em dashes: Format them—like this—with no spaces on either side.
  • En Dashes: Used to denote a range, such as January 10–16.

Common words and phrases

  • Email
  • E-book
  • Website
  • Web page